The creator of Samshield, Sam Maloigne, after being motocross/supercross international professional pilot from 1980 to 1990, and then Sales manager at Oakley eyewear, begins to ride in 2003 with competitor horse rider friends in CSO. He buys his first riding helmet, the flagship product of the time, and he is immediately disappointed by its technical failures. He notes that some professional horse riders are also unsatisfied.

Passionate about beautiful products, and especially helmets (he is collecting all his customized helmets from his career MX), he decides to start a project to create riding helmets that will bring more active and passive security, more comfort, with high quality materials and customization ability.